Christmas magic on Lake Zurich: Eterna Concept Store invites you to a Christmas event

The Eterna Concept Store in Stäfa transforms the Advent season into a special experience. With an exclusive Christmas exhibition of local artists and creative workshops, the team around owner Anja creates a place where art, craftsmanship, and festive atmosphere merge. The historic residential building, dating back to 1748, becomes a stage for contemporary creations and traditional craftsmanship – a successful symbiosis that captures the spirit of Christmas on Lake Zurich.

## Art meets tradition: The 2024 Christmas exhibition

Since November 23rd, the showroom at Spittelstrasse 4 has been open for a Christmas exhibition that goes far beyond the usual offerings. In the enchanting atmosphere of the 250-square-meter showroom, Eterna presents exclusive artworks by local artists. These works are not intended as mere decorations, but as thoughtful additions to your home that will add a special touch even after the festive season.

The exhibition fits seamlessly into Eterna's concept, where floristry, design, and art merge into a holistic experience. Visitors not only experience fully arranged spaces but also gain inspiration for integrating artworks into their own homes. The curated selection follows the principle that Eterna has pursued since its reopening in Stäfa: quality over quantity, craftsmanship over mass-produced goods, and regional roots over interchangeable internationality.

The showroom becomes a meeting place for art lovers, design enthusiasts, and anyone wanting to add a personal touch to the Advent season. The historic ambiance of the 18th-century building provides the perfect setting for contemporary artworks. The combination of old wooden beams, modern design, and artistic interventions creates an inviting atmosphere.

The opening hours remain unchanged during the Christmas exhibition: Tuesday to Saturday from 10 am to 6 pm you can drop by without an appointment, stroll through the exhibition and be inspired by the artworks. Enjoying a coffee is part of the experience while you view the various pieces and discuss possible combinations for your home with the team.

## Advent wreath workshop: Creativity with all senses

In addition to the exhibition, Eterna offers a special highlight for those who want to get creative themselves: the Advent wreath workshop. On two dates in November, experienced florists will guide participants through the art of wreath making. The scent of fir branches, the warm candlelight, and the focused atmosphere of creative work merge into an experience that goes far beyond mere crafting.

The workshop takes place in small groups, allowing for intensive support and personalized guidance. Under the instruction of Eterna florists, you'll work with high-quality materials, stylish candles, and professional tools. The team's expertise is evident in the valuable design and decoration tips you'll receive throughout the workshop. The focus isn't on following a template, but on creating your own unique Advent wreath in your own style.

The limited number of places is a deliberate choice. Eterna focuses on the quality of the experience rather than the quantity of participants. The small group size creates a special atmosphere where questions can be asked, ideas can be exchanged, and each participant receives the full attention necessary for a successful outcome.

An aperitif accompanies the workshop, making it a social event. While you work on your wreath, you can chat with other participants, exchange experiences, and enjoy the pre-Christmas atmosphere. This blend of creativity, craftsmanship, and conviviality makes the workshop more than just a course – it's a pre-Christmas experience that engages all the senses.

At the end of the workshop, you'll not only take home your own handcrafted Advent wreath, but also plenty of inspiration for the Advent season. The techniques you learn can be applied to other floral projects. The knowledge of materials, proportions, and color combinations will help you create your own designs even after the workshop.

## Regional artists in the spotlight

For Eterna, collaborating with local artists is not a marketing tool, but a core philosophy. The showroom functions as a small gallery throughout the year, where regional artists can exhibit their work. The Christmas exhibition intensifies this approach, focusing specifically on artists from the Lake Zurich region during Advent.

This regional focus sets Eterna apart from many other concept stores. It's not about international designer names, but about talented artists who often live right around the corner. This gives the artworks a connection to the region, to the landscape of Lake Zurich, and to the local culture. Visitors can interact with the artists, learn the stories behind the works, and thus develop a personal relationship with the art.

Eterna's selection of artists follows its curated approach. Not everyone who wants to exhibit can. The team chooses artists whose work aligns with the museum's philosophy, whose quality is compelling, and whose style integrates well into living spaces. This meticulous curation ensures that visitors encounter a high standard and find artworks that are truly suitable for their own homes.

## The historical ambience as part of the experience

The move from Männedorf to Stäfa in 2024 was more than just a change of location for Eterna. The charming house, dating back to 1748, offers an ambiance that modern showrooms cannot replicate. The old wooden beams, the room layout, the patina of time – all of this contributes to the special atmosphere, which is particularly striking during the Christmas season.

The Christmas exhibition deliberately utilizes this historical setting. Artworks are not hung on sterile white walls, but in rooms steeped in history. The combination of contemporary art and historical architecture creates both tension and harmony. The old and the new complement each other, rather than contradicting one another.

For visitors, this means that walking through the exhibition is also a journey through time. You experience how modern creativity and historical heritage can interact. You take this experience home with you and can implement it in your own living space – whether you live in an old building or a new one.

## Floristry as the heart of the Christmas season

Besides the art exhibition and workshops, floristry remains the heart of Eterna – especially during the Christmas season. Freshly made Advent wreaths, festive flower arrangements, Christmas bouquets in romantic, modern or classic styles – the selection reflects the full spectrum of floral Christmas design.

The florists at Eterna work with seasonal and regional inspiration. This means that, wherever possible, the materials are sourced locally: fir branches from Swiss forests, berries from native bushes, and dried elements from local producers. This regional focus not only reduces transport distances but also guarantees freshness and quality.

The attention to detail is evident in every arrangement. No two wreaths are alike; each bouquet is individually crafted. The florists take current trends into account—such as the warm browns and earth tones that will dominate in 2024 and 2025—without forgetting timeless classics. Red and green combinations, elegant white, rustic naturalness—there's a perfect arrangement for every style.

## Gifts with Meaning

The Christmas season is also gift-giving season, and Eterna consciously positions itself as an alternative to interchangeable presents. The combination of artwork, handcrafted accessories, premium candles, and floral creations offers a wealth of gift ideas with personality.

A work of art by a local artist tells a story. A handcrafted scented candle from our collection is more than just a decorative object. A custom-made Christmas bouquet shows appreciation. These gifts have substance and meaning – exactly what many people crave in a time when consumer goods have often become interchangeable.

Eterna offers special business services for corporate clients. Christmas gifts for employees or business partners can be individually tailored. The combination of delicacies, candles, accessories, and floral elements allows for gift baskets that stand out significantly from standard solutions. The personal service and the option for individual customization make all the difference.

## Sustainability during the Christmas season

Christmas and sustainability – that often sounds contradictory. Eterna shows that it can be different. Working with small producers, sourcing flowers regionally, and focusing on durable products instead of disposable decorations – these are all aspects of a more sustainable approach.

The artworks in the exhibition are not seasonal decorations that disappear again in January. They are investments in pieces you will cherish for years to come. The Advent wreaths from the workshop are not made of plastic or mass-produced items, but of natural, compostable materials. The candles in the collection are of premium quality and burn cleanly and for a long time.

This sustainable approach aligns with the Swiss spirit of the times. More and more people want to experience Christmas not as a consumer frenzy, but as a conscious time. Eterna offers the right products and the right atmosphere for this.

## Planning your visit: Practical information

The Christmas exhibition runs throughout Advent. You can visit without prior registration during regular opening hours: Tuesday to Saturday from 10 a.m. to 6 p.m. Admission is free. A visit can be perfectly combined with a walk along Lake Zurich or a stroll through Stäfa.

Registration is required for the Advent wreath workshop, as places are limited. You should book your spot early to secure your place. All information and registration details can be found on the Eterna website or directly in the showroom.

Parking is available near the showroom. Stäfa is easily accessible by public transport from Zurich or Rapperswil. From Stäfa train station, it's just a short walk to the showroom on Spittelstrasse.

For any questions, the team is available by phone at 0794527771 or by email. However, a personal consultation in the showroom is always the best option to experience the atmosphere and see the artworks and products firsthand.

## Conclusion: Experience Christmas anew

Eterna's Christmas event is more than just a sales exhibition. It's a complete experience that blends art, craftsmanship, tradition, and modernity. The Christmas exhibition featuring local artists demonstrates that regionality and high quality go hand in hand. The Advent wreath workshop proves that creativity and community can enrich the Advent season. The historic ambiance makes every visit a special moment.

For those who want to add a personal touch to their Christmas season, value quality, and support local artists, the Christmas Event at Eterna is the perfect place. The magic lies in the details, the meticulous curation, the expertise of the florists, and the atmosphere of the historic building on Lake Zurich. Here, Christmas isn't just consumed, it's experienced.